The Community

Engagement Platform

The SirsiDynix Community Engagement Platform (CEP) combines marketing automation with data from your ILS crafted to strengthen and empower your library’s marketing efforts.

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What is CEP?

The Community Engagement Platform is one-of-a-kind marketing automation system built with your needs in mind. It helps you engage with your community in new ways and surface previously hidden insights into patron preferences and behavior.

Marketing automation software streamlines, automates, and measures marketing tasks and workflows. With CEP, you can engage with your entire community, send targeted emails to your members, organize all of your event programming, and create reports and analytics to understand how they interact with your digital content and platforms.

CEP helps you overcome the challenges of marketing your library’s services and materials in a targeted, measurable, and meaningful way. It helps you segment your data, create your emails, manage your events, and more.

It’s the only way to seamlessly dovetail data from your ILS, BLUEcloud Mobile, Enterprise, and your library’s website with your marketing efforts and understand it all with comprehensive analytics. When the data is clear you can make adjustments to increase program attendance, find new library members, increase circulation and show your impact in the community to our board members.

What Makes CEP

Different?

Turn-Key, Professional Marketing

Say goodbye to battling with “WYSIWYG” editors. You don’t need to know code or be a designer. Just sign in and tell us what you want in pre-selected, professionally designed email or the event and CEP handles the rest.

Smart Architecture

Built on BLUEcloud open architecture, CEP integrates with other solutions like your SirsiDynix ILS, BLUEcloud Analytics, and BLUEcloud Mobile to create the most comprehensive marketing platform available.

Complete Analytics

CEP is the only marketing solution that gives you a comprehensive view of how your patrons interact with your library. You can follow interactions from sign-up, to browsing your materials, programming, and mobile use. Fully packed with all of the features you need and want, CEP is fully integrated and made with your needs in mind.

Complete Event Platform

CEP offers the only complete marketing solution for libraries. From beginning to end, it is there through the entire process. Create your campaigns, invite your patrons, and watch registrations come in. CEP will help you track your attendees, and those who missed so that you can send the appropriate follow-up email.

The Engagement

ENGINE

Activates Your Data & Puts it to Work

Constantly receiving data from your website, catalog, ILS, programming, and transactions, the Engagement Engine then takes pre-determined action to enhance the member experience. Automatically triggered marketing workflows engage specific individuals, send emails, measure interactions with emails, landing pages, registrations and attendance, and trigger follow-up interactions.

CEP

Components

Emails

Custom branded, professional email templates are ready for you. Just plug in your content and send. You can send newsletters, announcements, event promotions, or updates to your members easily and intuitively.

Landing Pages

Our results-driven design templates will maximize registrations for your programs. You add your content, and personalize it with your library’s brand in order to create a new page for your members to visit. All pages are responsive and work across all devices.

Physical & Digital Event Management

Easily promote attendance for all of your programming! Create the event, post it to the calendar, send promotional emails, then track registrations and attendance. After each event ends, CEP will create reports for your library to analyze.

Calendar

Create your own calendar that reflects all of the activities, programs, and exciting things happening at your library. Update your calendar so that your members will always know about the goings on at your library.

Forms

Create beautiful, stable, and flexible web forms without any programming knowledge. They can work directly on your website or your CEP pages.

Print Marketing & Mailings

Whether it’s posters, programming guides, bookmarks, flyers, or even direct mail, CEP can handle your print needs too. Partnering with Modern Postcard, an international, full service print shop, CEP allows you to easily design, order, and if necessary, even mail at deeply discounted rates.

Smart Lists

Increase open rates and click-thrus with CEP by segmenting your audiences and messages to achieve better results. Smart lists allow you to find specific groups of people using simple filters in order to get your message to the right people. Targeting more specific audiences using smart lists helps you engage with your community.

Member Personas

As you learn more about your members, you can define and create member personas. Working with SirsiDynix and your CEP data, you will be able to draw from your experiences and have a full understanding of your members and their needs within your library.

Patron Interest Scoring

Based on patron catalog browsing, event attendance, and checkouts activity, a customizable score can be applied to categories from your collection & events on a per-patron basis. This scoring can be used to trigger campaigns based on category scoring thresholds.

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